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Hi, I'm Nicki

Nicki Bedford is a dynamic business leader, founder, mentor and presenter specializing in sales strategy and execution, providing performance enhancement coaching to help individuals and businesses breakthrough challenges, particularly within leadership, strategy, self confidence and developing a fearless nature. 
Her expertise lies in driving business growth, from executive leadership roles in both startups and Fortune-500 companies.

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My Story

Throughout my career, my goal from the very beginning was always to move into leadership and climb the corporate ladder as I loved the responsibility of getting the best out of people as well as pushing myself.


Coming from a sales background, I moved into sales leadership and then business leadership and found my increasing passion for women in business; particularly when it comes to driving self confidence, developing a strong mindset and fearless nature - I had noticed first hand that these are areas which women lacked in the workforce, and therefore was something I wanted to help with.


As the former Head of Region at BuzzFeed for Asia Pacific and Vice President of Commercial Development at a Dubai-based Social Media startup, I understand what it takes to build a thriving business which is what drove me to build my own.

This coupled with my passion for women's empowerment, I founded She Leads the Way to provide a platform for women across the globe to thrive in business and everyday life. 

Introducing She Leads the Way, a global cross platform network and podcast where we learn, laugh and empower women through content, education, community and entertainment.


The She Leads the Way podcast is a show that celebrates the journey and successes of women entrepreneurs, business leaders, and women trailblazers from all walks of life. SLTW seeks to inspire women through storytelling and valuable insights on building and scaling successful businesses, navigating the corporate world as well as the power of mindset.

Stay tuned as we have so much exciting things coming!

Come say hi!

I'm always looking for new and exciting opportunities.

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